Alternative career choices? Next travel destinations? Favorite food? We welcome back Kevin Bethune for a fun round of lightning questions.

Kevin Bethune is the Founder & Chief Creative Officer of dreams • design + life, a think tank that delivers design & innovation services using a human-centered approach. He's also the best-selling author of Reimagining Design: Unlocking Strategic Innovation (The MIT Press) released in March 2022. His second book, Nonlinear: Navigating Design with Curiosity and Conviction (The MIT Press), will be coming out February 4, 2025. Kevin's background spans engineering, business and design in equal proportion over his 25+ year career, positioning him to help brands deliver meaningful innovations to enrich people's lives.

His work represents creative problem-solving that brings multidisciplinary teams together to see the future through an open aperture, and a deep industrial design approach to inform and influence desirable, feasible and business-viable design outcomes.

Episode References:

Kevin Bethune | Kevin's 2nd book NONLINEAR is available for pre-order
Kevin Bethune | Online Portfolio
dreams • design + life | Corporate Site
Rei Inamoto | Instagram
Rei Inamoto | X
I&CO | Corporate Site

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Bonus Track: Lightning Questions with Kevin Bethune - E50