The Sunday Times' tech correspondent Danny Fortson brings on Kat Norton, creator of Miss Excel, to talk about what she did before Miss Excel (3:30), declaring she would be “rich and famous” (7:30), deciding to try Tiktok (9:50), hitting 100,000 views with an early video (11:50), creating an Instagram presence (13:55), quitting her job (15:30), webinars (17:10), going from zero to seven figures in a year (19:00), on whether the pace is sustainable (24:10), social media negativity (27:10), the new world of Excel creators (28:45), and leaving New York (31:20).

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