Waveform: The MKBHD Podcast YouTube Goes all in with Shorts!
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Sep 30, 2022 YouTube is rolling out monetization for Shorts, and big changes are in the air! The Chief Product Officer shares insights from the Creator Summit, revealing new revenue-sharing models and the impact of user feedback. Creators may find a new home on YouTube as Shorts pick up speed, competing with TikTok. Plus, there's a playful dive into tech nostalgia, including trivia around the origins of Twitter’s mascot. It’s a mix of significant changes and light-hearted banter about the evolution of online content!
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Dislike Button Removal
- Marques brought up YouTube's removal of the dislike counter.
- Neal Mohan, Chief Product Officer, responded that it was for creator well-being.
Impact of Dislike Removal
- Dislike removal aimed to reduce dislike attacks and improve creator well-being.
- Early data suggests a decrease in targeted dislikes and increased user satisfaction.
Effective Decision-Making
- Establish clear principles to guide decision-making.
- Empower teams to make decisions aligned with those principles, escalating only complex choices.