

Unlock the Power of Shop Small Y'all: Supporting Local Businesses in Northwest Arkansas - Tori Bogner and Jennifer Esty
About the Show:
"Every small purchase at a local business has a ripple effect, helping to sustain jobs, drive economic growth, and create a thriving community.”
- Tori P. Bogner
In a recent episode of the "I Am Northwest Arkansas" podcast, Randy Wilburn sits down with Tori Bogner, Senior VP of Marketing at Signature Bank, and Jennifer Esty, owner of the Scout Guide in Northwest Arkansas. The trio delves into the "Shop Small Y'all" program, a unique collaboration between Signature Bank and the Scout Guide that champions local businesses.
Tori and Jennifer articulate the vital importance of investing in and supporting local enterprises. They underline how community-centric initiatives like Shop Small Y'all not only bolster businesses but also enrich the local economy. The program operates via a gift card system, offering a versatile way for shoppers to patronize a range of participating businesses while enjoying exclusive discounts and offers.
The guests don't just speak in theoretical terms; they also share success stories from previous years. These testimonials underscore the tangible impact of the program and the very real need for ongoing support for small businesses in Northwest Arkansas.
For listeners keen on making a meaningful difference in their community, Tori and Jennifer encourage active involvement in the Shop Small Y'all program. By doing so, you're not just shopping; you're investing in the well-being and vibrancy of Northwest Arkansas.
What you will learn in this episode:
- Discover how joining the Shop Small Y'all program in Northwest Arkansas can boost your sales and bring more customers to your door.
- Learn why supporting local small businesses is not only good for the community but also benefits your own business in the long run.
- Find out the advantages of participating in the Shop Small Y'all program, such as increased brand awareness and customer loyalty.
- Explore the unique services offered by a bilingual bank in Arkansas and how they can help you cater to a diverse customer base.
- Hear about Signature Bank's community initiatives that go beyond banking and how they can make a positive impact on your business and the local community.
All this and more on this episode of the I am Northwest Arkansas podcast.
Important Links and Mentions on the Show*
Website The Scout Guide Northwest Arkansas
Website Shop Small Ya’ll Northwest Arkansas
The Scout Guide Northwest Arkansas on Instagram
Shop Small Ya’ll Northwest Arkansas on Instagram
The Scout Guide Northwest Arkansas on Facebook
The Scout Guide Northwest Arkansas on LinkedIn
Tune in to KUAF 91.3 FM to listen to the I Am Northwest Arkansas podcast on Ozarks at Large.
This episode is sponsored by*
Signature Bank of Arkansas "Community Banking at its Best!"
Northwest Arkansas Council - "Life Works Here!"
*Note: some of the resources mentioned may be affiliate links. This means we get paid a commission (at no extra cost to you) if you use that link to make a purchase.
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Thank you for listening to this I am Northwest Arkansas podcast episode. We showcase businesses, culture, entrepreneurship, and life in the Ozarks.
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Mentioned in this episode:
Apple Seeds An Evening at the Farm, Saturday, October 11th, 2025
Evening at the Farm is a celebration of community and togetherness. Gather with friends, family, and fellow food enthusiasts for a memorable farm-to-table meal. What began as a small gathering has grown into one of our most beloved traditions, celebrating the flavors of the season and the community that makes it all possible. By attending this event, you'll not only treat yourself to an unforgettable culinary experience but also support our mission to empower and nourish our community.
Winetopia 2025
We’re back at the barn! Winetopia is THE annual event that highlights the best of what our NWA Community has to offer, and we are thrilled to be back at the Barn at the Stonebreaker this year! Winetopia is where you can taste incredible top-tier wine, local craft beer, top-shelf bourbon, a variety of other spirits from our favorite local distilleries, AND hand-crafted mocktails. A specially-selected menu from Stonebreaker catering and our favorite Mia Tarts round out the evening! A ticket is all you need to access one of the most special nights of the year. Your favorite features from Winetopia will be there - the famous wine toss with Carny in the Corner, DJ Shortfuze spinning smooth tracks all night long, and the best silent auction around! You’ve been waiting all year for this event, and it’s now around the corner! We cannot wait to see you there!
FindItNWA.com
Looking to discover the best local businesses in Northwest Arkansas? 🌟 From cozy cafes to essential services, FindItNWA.com has got you covered. Connect with your local community with just one click and explore something great. Visit finditnwa.com today! #LocalBusiness #CommunitySupport"