What do you do when a company doesn’t act in line with your values? Boycott? Divest? In essence, stop the flow of money? That's the typical advice. But sustainability consultant (and former comedian) Vinay Shandal says we’re missing a whole set of tools more effective than walking away. He looks to the most intimidating and influential profit-chasing investors in the world for techniques on how to make real social change.

After the talk, Modupe chats with Corey Hajim, TED’s Business Curator, to try to apply Vinay’s ideas to their own lives. Without getting exhausted.

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To make a company change, turn up the heat | Vinay Shandal