What sources of failure should lawyers plan for? How do we navigate the failures that undoubtedly will come up?

Joining me for this conversation are Drs. Kim and Todd Saxton, award-winning professors at Indiana University’s Kelley School of Business, as well as co-authors of The Titanic Effect, The book is a practical guide to help startup founders, as well as their investors and supporters, successfully navigate the icebergs that so often sink startups in the ideation and early stages of development.

They tap into decades of academic and professional experience in business strategy, entrepreneurship, marketing, market research, and venture-funded startups to help you navigate the “debtbergs” that so often sink early-stage startups.

Drs. Kim and Todd gives listeners actionable tips on:

[2:10] Where to begin with marketing strategy and why it’s the first starting point for law firms
[5:00] How to learn and know your worth as a new lawyer
[7:15] Why you want to know who you’re talking to in the market
[11:15] Planning your business and career goals
[17:00] Where most failures happen
[22:55] How to find your way while figuring out your strategy
[24:45] Knowing which clients are right and meant for you
[26:40] Kim and Todd’s book recommendations
[34:35] Two big takeaways from this episode

Resources mentioned in this episode:

Drive by Daniel Pink

Connect with Drs. Kim and Todd here:

Connect with me

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QD Clinic - Week 6