How to build a creator empire in the age of AI and AR with Samir Chaudry

59 snips

Oct 7, 2024

In this discussion, guest Samir Chaudry, co-founder of Colin and Samir, dives into the future of content creation and technology. He explores the potential of AR glasses to transform how we interact with media and emphasizes the shift towards longer YouTube videos in a connected TV landscape. Samir highlights the challenges of audience retention, suggesting creators need to hook viewers quickly. He also shares insights on monetization strategies, pointing out the value of authenticity in brand partnerships, and predicts a premium on genuine human experiences as efficiency rises.

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

ANECDOTE

Google Glass Reflection

Samir Chaudry recalls trying Google Glass 10 years prior and questioning its future.
Wearable tech like watches and rings are now more common, but glasses haven't fully caught on.

INSIGHT

Wearables' Impact on Content

Ray-Ban Metas are the most compelling wearables since smartphones, offering seamless AR experiences.
This raises questions about content consumption shifts if wearables replace phones, especially given the rise of connected TV viewing.

INSIGHT

Shift to Connected TVs

YouTube's watch time on connected TVs has increased significantly, with viewers averaging longer durations.
This shift in viewing habits from desktop to mobile to connected TVs necessitates adapting content strategies for creators.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Join me as I chat with Samir Chaudry, Co-Founder of Colin and Samir, we dive deep into the evolving landscape of content creation, technology, and the future of media.

Timestamps:
00:00 Intro
01:20 AR glasses
10:46 The future of Content in an attention economy
15:15 Samir’s Youtube and content strategy
21:50 Content Formats
29:56 Why it’s hard to standout on Youtube
33:58 Samir’s thoughts on Monetization
45:20 VR vs. AR
50:35 Creators should build software
56:58 Advice from Tim Ferris

1) AR glasses: The next big thing?
• Meta's Orion AR glasses left a big impression. Samir thinks they could replace smartphones... but not as soon as Zuckerberg predicts.
• Greg’s timeline: 2035-2040 for mainstream adoption. Start experimenting NOW.

2) Content creation is evolving FAST
• YouTube's push for connected TV means:
• 30+ minute videos
• Organized into series
• Netflix-like UI

3) The "Exit Velocity" problem
• On YouTube, if 70% of viewers are still watching after 5 minutes, you're CRUSHING IT.
• Reality check: Audience retention is harder than ever. Hook them FAST or lose them forever.

4) Monetization strategy: Value Prop Extension
• Don't just chase any sponsorship. Ask:
• What's my core value proposition?
• Which brands align with that mission?
• How can I extend that value to my audience?
Authenticity = $$$

5) The future might value INEFFICIENCY 🤯
• As AI makes everything hyper-efficient, there will be a premium on verifiably human experiences.
• Example: Paying $$$ for a live concert vs. streaming for free.

6) Events are the next big opportunity for creators 🎉
• Build community
• Create unforgettable experiences
• Solve the "loneliness problem" for your audience

7) VR vs. AR: Place your bets
• Samir's not sold on VR. He believes AR/mixed reality has a brighter future.
• Why? People still want to be part of the real world, not fully immersed.

8) The creator's dilemma: Opportunity rich, time poor
• Biggest challenge? Finding operators who can maintain quality as you scale.
• Lesson: Your content is still your #1 product. Everything else comes second.

9) Final wisdom from Tim Ferris
• Separate the rewards of podcasting:
a) The conversation itself
b) The performance/results
• Enjoy the process, not just the metrics!

Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

Get access: https://www.gregisenberg.com/30startupideas

🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

Spots are limited.

https://www.communityempire.co/

📬 Join my free newsletter to get weekly startup insights for free:

https://www.gregisenberg.com/

70,000+ people are already subscribed.

To improve your rankings your business on Google and using AI for SEO, sign up to

http://boringmarketing.com/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND SAMIR ON SOCIAL
X/Twitter: https://x.com/samirchaudry
Youtube: https://www.youtube.com/@ColinandSamir/videos
Workshop: https://courses.colinandsamir.com/50-ideas-in-5-days-waitlist
Publish Press: https://www.thepublishpress.com/