This episode features an interview with Melissa Sargeant, CMO at AlphaSense. AlphaSense is a market intelligence platform used by the world’s leading companies and financial institutions. Melissa runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, inbound sales development, and more.

On this episode Melissa shares her insights into customer pain points and how to solve them, utilizing macro-themed marketing, and why SEO is important for your website.

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“You can't show value for what you're providing, if you can't make a connection between the pain and what they're trying to achieve in their roles, particularly on a market intelligence platform.” - Melissa Sargeant, CMO, AlphaSense

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Episode Timestamps:

*(02:49) - Melissa’s role at AlphaSense

*(05:11) - Segment: Trust Tree

*(10:35) - Utilizing marco-themed marketing

*(15:24) - Segment: The Playbook

*(16:17) - Why SEO is important for your website

*(17:22) - Customer pain points and how to solve them

*(26:33) - Segment: The Dust Up

*(29:46) - Segment: Quick Hits

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Sponsor:

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

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Links

The Call and the Cost to Follow