Why are product managers still using agile?

Ah, Agile — the buzzword that just won’t quit. It’s been the darling of software development for years, promising flexibility, speed, and a better way to build products. But here’s a cheeky thought…why are product managers still using Agile?

Don’t get me wrong, agility is essential. But sometimes, it feels like we’re trying to fit a square peg into a round hole, especially when it comes to product management. We continue to attempt to fit a delivery focused methodology into outcome-based work… and we seem to never learn our lesson.

The limitations for Agile are prevalent for discovery, an overlooked part of product management for many years. How does agile help to support a workstream that is primarily focused on research? Can it?

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