AI Snips
Chapters
Transcript
Episode notes
Big Ideas Change How People See Things
- A big idea is something that makes people see the world differently after hearing it.
- It challenges assumptions and becomes unforgettable once understood.
Be 80% Same, 20% Different
- Position your message as 80% familiar and 20% different to stand out.
- Keep enough of the category rules so audiences recognize you while adding an edge.
Learn The Category Then Remix
- Study your category and copy what works before trying to be different.
- Remix existing ideas and add your personality to create perceived originality.