Supply Chain Now Fulfillment Potential: The Strategic Impact of Robotics in 3PL Operations
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Aug 13, 2025 Bryan Wright, CTO and COO at G10 Fulfillment, brings 35 years of logistics experience, while Cody Upp leads marketing at Zebra Robotics Automation, focusing on innovation in 3PL. They discuss how automation is transforming third-party logistics, highlighting the innovative decoupling of robots from picking carts, promoting operational flexibility and cost-efficiency. The duo dives into the importance of strategic partnerships and an entrepreneurial mindset, as well as the future of automation in enhancing productivity and accuracy in logistics.
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Cody’s Anticlimactic Hole-In-One
- Cody shared a personal golfing moment: he hit a hole-in-one while taking his wife to the course.
- He joked his wife treated it like a routine outcome, making the moment anticlimactic.
Bryan Wright’s Logistics Background And G10 Profile
- Bryan Wright summarized his 35-year logistics career and path to G10 Fulfillment.
- He described G10 as a 2009-founded 3PL with seven warehouses serving Amazon and other customers.
Automation To Improve Efficiency And Training
- G10 pursued automation to boost efficiency, accuracy, and lower customer costs while keeping training simple.
- Bryan Wright emphasized ease of training and faster ramp-up as a key driver for selecting Zebra.