The Product Podcast
Launching New Products In Companies Where It Matters Most
Mar 19, 2024
Join a panel discussion on navigating the tech industry with insights from Product Managers. Learn about launching new products with strategic alignment, overcoming challenges, aligning product narrative with company strategy, and the importance of effective communication and collaboration in successful product launches.
24:57
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Quick takeaways
- Strategic alignment and meticulous execution are crucial for successful product launches in established companies.
- Understanding the 'why' behind a new product launch is essential for maintaining strategic direction and gaining organizational support.
Deep dives
Launching New Products in Established Companies
Launching new products in established companies can be daunting due to existing product sets and organizational structures. Debbie McMahon from the Financial Times shares insights from launching new products, emphasizing the importance of aligning new ideas with the company's strategy and customer needs. Despite challenges, successful new product launches require strategic alignment, meticulous execution, and clear communication within the organization to ensure buy-in.
