#3 The Evolution of Agency Culture with Luke Cope

We had the pleasure of interviewing Luke Cope, co-founder of Bottled Imagination. He shared insights into how he approaches company culture as a start-up agency, emphasising the importance of creating a culture based on values and employee input rather than just superficial perks. We discussed the work-life balance and motivation strategies for employees.

00:00:00 - Introduction to Digital PR Podcast Welcome to the Digital PR Podcast, hosted by Steve Baker and Louise Parker, as they discuss the evolving landscape of digital PR and introduce their guest, Luke Cope.

00:01:30 - Meet Luke Cope Luke shares his background in digital marketing, detailing his journey from various jobs to co-founding his new agency, Bottled Imagination, and the importance of company culture.

00:03:30 - Defining Company Culture Luke discusses what company culture means to him, emphasising that it should be shaped by employees rather than just values displayed on walls, and the significance of creating an enjoyable work environment.

00:10:00 - Impact of COVID on Agency Culture The conversation shifts to how the pandemic has changed workplace dynamics, including the shift to hybrid working and the challenges of maintaining a cohesive culture in a flexible work environment.

00:20:00 - Motivating Employees and Addressing Failure Luke reflects on what motivates individuals to produce their best work, the importance of understanding diverse motivations, and how to address failure constructively within the agency.

Check out the full transcript here.

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About the Digital PR Podcast

Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.

To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.

The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.

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