Scriptnotes Podcast 711 - The State of Pitching
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Nov 11, 2025 Aline Brosh McKenna, an award-winning writer known for her work on Crazy Ex-Girlfriend and The Devil Wears Prada, joins to discuss the evolving landscape of pitching in Hollywood. She shares insights on what executives expect from pitch decks today and reveals best practices for effective Zoom pitches. Aline reminisces about the impact of 90s single-lady sitcoms and their influence on culture, analyzing why they're less prevalent now. Plus, she advises on crafting compelling content for female-centered workplace comedies and the importance of maintaining a strong creative voice.
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The 90s Single-Woman Sitcom Template
- 90s single-woman workplace sitcoms formed a specific genre with glossy offices and eccentric work families.
- That template traces back to Mary Tyler Moore and influenced shows like Suddenly Susan and Just Shoot Me.
Pilot Became A TV Episode
- Aline and Jeff wrote a pilot about a woman living with three broke guys; it became the last episode of Margaret Cho's All American Girl.
- That experience shows how pilots can be repurposed and highlights 90s TV industry dynamics.
Reality TV Replacing Cultural Scripts
- Reality TV and social media now fill some cultural roles once occupied by rom-coms and sitcoms.
- These platforms model dating and behavior, replacing earlier fictional
