Looking for tried-and-true tips for how to grow your business?

Look no further than Steve Chou, online entrepreneur extraordinaire and master of email marketing, YouTube, SMS texting, and marketing online businesses in general.

You may already know of him from My Wife Quit Her Job. And in today's podcast episode, Steve shares key insights into:

Lead generation,
Creating effective email lists,
Using YouTube to grow your subscriber base
Repurposing content
And a whole lot more...

One of his secrets to success is his focus on one thing at a time. He creates systems for each task before moving on to the next, allowing him to outsource tasks to a virtual assistant and streamline his workflow. He also repurposes content across different channels for long-term leverage.

And if you're looking to grow your YouTube channel, Steve has some great advice. He recommends having a website as a home base to gather emails and using YouTube to grow your subscriber base. The most important part of YouTube? The title and thumbnail! Steve also suggests repurposing blog posts into YouTube content and switching up camera angles every 3-4 seconds to keep viewers engaged. And if you need help generating ideas or scripting your videos, Chat GPT using AI PRM can help.

He offers tons of email marketing tips including building an email list before having something to sell and using it to get feedback from your audience. Plus he talks about how he uses SMS marketing to drive action, as he's found it to have a higher open and click-through rate than emails.

Steve encourages cross-pollination of contacts across different platforms to increase the chances of reaching them, and he uses SMS marketing differently for e-commerce and content, sending offers and promotions for the former and event-related messages for the latter.

But in the end, Steve's success comes down to his focus on building relationships, providing value to his audience, and staying consistent. And if you're interested in following in his footsteps and achieving financial freedom without sacrificing what matters most (who doesn't), be sure to check out Steve's book, The Family First Entrepreneur.

So if you're looking to take your business to the next level, be sure to listen to this episode and take notes!

Topics Steve Chou Covers

How he got into online business
His 3-pronged approach to growing his eCommerce store
Targeting repeat customers
His business portfolio
How he grows his brand across multiple channels
SMS marketing
His email marketing strategy
'Build the list before you sell'
Tips to make affiliate earnings from email
How to build on YouTube
How YouTube helps his business
YouTube tips
How he's using chatbots in his business
How he optimizes his time and efforts
Publishing his first book with traditional publishing
The importance of taking a profit-first approach

Links & Resources

Episode 55 with Donna Spencer on Presenting UX Design & Research to Stakeholders