115 - Simplify & Scale Your Business Using A Productized Service with Eleanor Mayrhofer

This week's guest, Eleanor Mayrhofer was hesitant to start a client based business. After working as a creative director at a global digital agency for over 10 years, she was done with client-facing work. But after starting her own 1:1 service business, she had to deal with scope creep, boundary setting, project management all on her own.

Knowing something had to change, she came across the idea of day rates and productized services. This has allowed her to sell her services easier, stand out, and attract perfectly aligned clients because the offer is attractive to the kind of people who have similar work styles and repels the clients who aren't aligned with her offering.

Eleanor and Nicole discuss:

• Why she started her client-facing business in the first place

• How she discovered what didn't work for her about the traditional model and how she used that information to design an offering that was perfectly aligned with her energy type

• How she structured her offer to attract the most aligned clients who are looking for exactly what she is offering

• How she has created boundaries in her business to prevent scope creep

Stay Connected with Eleanor:

• Visit her website, eleanormayrhofer.com
• Follow her on Instagram @eleanormayrhofer

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