The Power of Pause: Using Sabbaticals To Elevate Your Marketing Agency With Alyson Caffrey

Jul 27, 2023

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Welcome back to another episode of The Agency Accelerator! In this week's episode, our host, Rob Da Costa, sits down with the brilliant Alyson Caffrey, founder of Operations Agency. Together, they dive deep into the strategies and techniques that agency owners can implement to build a self-running agency, ensuring its success even when they take a much-needed sabbatical.

Alyson shares her invaluable insights on professionalising operations, creating systems and processes, and streamlining backend operations. She introduces her Sabbatical Method and Operations Simplified Framework, which empower agency owners to strategically utilise rest to grow their businesses.

Time Stamp

[00:00] Alyson Caffrey from Operations Agency discusses how to professionalise your operations and implement systems and processes that will allow you to take a sabbatical from your agency. The aim is to build a self-running agency that doesn't rely solely on you!

[04:33] Don’t be your own capture, know that you can take time off and get good boundaries.

[08:27] Agency owners struggle with perfectionism and trust which leads to poor delegation. Instead of selling their time, they should focus on creating core processes and delegating tasks to their team.

[13:13] At what stage in an agency’s evolution should you start to document your processes?

[18:10] Keep adding to your processes to build a solid foundation for your agency

[22:55] Being numbers-driven and metrics-focused is crucial. Metrics provide insights and inform operational changes. Key metrics create structure and momentum.

[25:34] What tools and apps does Alyson recommend to support systemisation

[29:46] If Alyson could go back in time and give her younger self, just starting out in business, a piece of advice, what would it be?

Quotations

“We will have to take some time off at some point, so focus on building your business to support this rather than panicking because you're being forced to take time off!” - Alyson Caffrey

“I always say that finances tell us the truth and operational key performance indicators tell us the narrative in between the truths” - Alyson Caffrey

“Taking action is better than waiting for perfection” - Alyson Caffrey

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Useful links mentioned in this episode: