In The News

Presidential election: where the candidates went wrong in Monday's debate

Oct 1, 2025
Lorcan Nyhan, head of training at the Communications Clinic, analyzes the recent Irish presidential debate. He discusses how the candidates' scripted performances lacked the energy needed to engage viewers. Lorcan praises Catherine Connolly for her clarity and confidence while critiquing Jim Gavin's inexperience and Heather Humphreys' cautious approach. He emphasizes the importance of authenticity, tailored messaging, and the drawbacks of the debate's format, which diminished interaction and excitement among the candidates.
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INSIGHT

Find Each Candidate's Authentic Peak

  • There is no one perfect debate style; the goal is the candidate's perfect, polished, authentic version.
  • Trainers should free candidates to be themselves and then hone that consistent performance.
ADVICE

Edit Candidates, Don't Script Them

  • Avoid feeding candidates lines to memorise; instead edit and refine their own language and rhythm.
  • Work drafts until their authentic voice emerges and then rehearse that version consistently.
INSIGHT

Spark Matters More Than Polishing

  • The debate lacked substance and "spark", making it unlikely to shift many votes.
  • Without memorable content, debates rarely change voter behaviour significantly.
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