The AI Download No Gatekeepers: King Willonius on AI, BBL Drizzy & the Future of Creativity
King Willonius went viral with BBL Drizzy—an AI-generated hit that made people dance, laugh, and even get married. In this live episode from C2 Montreal, we talk about how AI is redefining who gets to create and what creativity even means in 2025. From writing lyrics in ChatGPT to generating full songs with UDO, syncing video with Runway or Pika, crafting visuals in Midjourney and Leonardo, and cloning voices with ElevenLabs—this is a masterclass in what’s possible. We also dive into ethics, ownership, comedy, and how disruption can empower those left out of the system.
Sponsored By:
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This week on The AI Download, host Shira Lazar takes the stage at C2 Montreal, one of North America's top creativity and marketing conferences, for a conversation that turns into a masterclass in redefining who gets to create in the AI era.
She’s joined by King Willonius, a comedian-turned-AI-creator whose viral hit BBL Drizzy lit up the internet—and kicked off a new wave of AI-powered cultural commentary. From writer’s strike experiments to creating dome musicals and live AI song demos, King Willonius walks us through his real-world toolkit, why comedy gave him the edge in tech, and how AI is not just replacing creatives—but freeing them.
They explore:
🔹 The rise of “BBL Drizzy” and how it accidentally became an AI anthem
🔹 Why the writer’s strike became his launchpad into AI creation
🔹 The power of tools like Udio, 11Labs, and Dream Machine
🔹 The myth of gatekeeping in the age of AI—and what it really means to “be seen”
🔹 How dome experiences and interactive storytelling could shape the future of entertainment
🔹 And how artists can remain pro-human while still pushing tech boundaries
Plus: A surprise live demo where King Willonius takes audience prompts and generates a genre-bending AI song in real time.
🎧 Whether you're a marketer, musician, or just curious about what comes after TikTok virality, this episode is a bold glimpse at the creative renaissance AI is fueling right now.
🎙 Guest:
King Willonius
Comedian, Creator, & AI Innovator :https://www.kingwillonius.com/
Follow him everywhere: @KingWillonius
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🎬 Produced by Musso Media
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Sponsored by:
👉Special Thanks to PRophet for Sponsoring this episode. PRophet is an award winning AI that offers services for marketing and PR leaders looking to make better, faster brand decisions. Go to prprophet.ai to learn more…PRophet. Human Led. AI Fed.
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Credits
This episode of The AI Download was hosted, created, and executive produced by Shira Lazar. Executive Producer Michele Musso, with video and audio editing by the Musso Media team. Creative Director Nadia Giosia with Mint Labs. Music by PALA, Catalina Coastline (licensed under Boss Soundstripe Productions by BMI). Produced by Musso Media. © 2025 Musso Media. © 2025 Shira Lazar. All rights reserved.