PAX Labs is changing the way we look at smoking. The beautiful elegance of the product is restoring luxury to the vaping world. But, developing a product that essentially sold itself for the first two years required an innovative approach to need finding.
In this episode you will learn:
- What goes into developing a product so innovative that it is its own category
- The T-Shaped principle when it comes to building an effective and harmonious team
- How to use personal experience to develop a product that achieves immediate market response
- Secrets in finding that sweet spot between the product and market to achieve epic growth
- The "lights out" approach to mass-producing with affordability, scalability, and expertise
- & much more!