The Latino Vote Former CA GOP Chairwoman Jessica Millan Patterson explains Republican Latino Voter successes
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Mar 21, 2025 Jessica Millan Patterson, the first Latina chair of the California Republican Party, shares her experiences driving voter registration and expanding Latino representation in the GOP. She discusses the surprising growth of Republican support in California and the shifting Latino voter dynamics. Patterson highlights the importance of strategic candidate recruitment and internal training programs to foster a diverse political landscape. She offers insights into the challenges facing both parties amid changing political sentiments and emphasizes the need for better engagement with Latino communities.
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Rebuilding from the Brink
- The California Republican Party was at its lowest point in registration in 2019 after losing half of its congressional delegation.
- Patterson's approach was to spread hope and inclusivity to rebuild.
Engaging with Communities
- Show up in communities neglected by the party, listen to their problems, and address their concerns.
- Focus on issues that resonate with residents and highlight Democratic failures on those issues.
Economic Reality
- Voters experience the effects of economic policies directly in their daily lives, like at the grocery store or gas station.
- Attempts to educate them otherwise will likely fail if their lived reality contradicts the message.