Finding Genius Podcast Winning The Political Fight: Campaign Strategies With Woodrow Johnston Of Revere Solutions
Feb 19, 2025
Woodrow Johnston, CEO and Lead Strategist of Revere Solutions LLC, specializes in empowering underdog conservative candidates. He shares insights on how to reshape political narratives and effectively manage campaigns. The conversation highlights the role of predictive analytics in voter outreach and the importance of accurate polling methodologies. Woodrow emphasizes the need for candidates to mobilize their base and connect with swing voters while discussing the ethical complexities of political consulting in today's landscape.
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Early Campaign Experience
- Woodrow Johnston helped his popular friend run for class president in high school.
- This experience sparked his interest in campaign strategy, not candidacy.
Prioritize Funding
- Secure campaign funding first, as money solves most problems.
- Focus on raising money consistently and spending it effectively.
Polling and Issue Selection
- Never trust polls you haven't paid for, prioritize polling on key issues.
- If polling is unaffordable, focus on broadly popular, Republican-aligned issues.