The key to crypto’s integration into mainstream use is reducing “friction.” Whether it’s downloading MetaMask, operating a crypto wallet, navigating peer-to-peer transactions, or even simply opening accounts with Binance, Coinbase, or Kraken, there’s a lot of ground for the average person to navigate right now. Ed Woodford is on a mission to speed crypto adoption by the public. And he just raised $105 million to fund that mission. He is working with some of the largest institutions in the world, including Bain Capital, to bring the Web 2.0 user experience to crypto’s decentralized world. Institutional interest is booming, and this factor could prove critical to building robust decentralized financial infrastructure capable of supporting use by the masses. Woodford, co-founder and CEO of ZeroHash, talks about next steps with Santiago Velez, co-founder and division lead of research and development of Block Digital. Recorded on January 13, 2021.

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