Ep. 50: Wine Branding for Regions and Producers, featuring Joel Peterson and Megan O'Connor

In this episode of the Vint Podcast,  Brady and Billy chat with two professionals involved with wine branding. First, we catch up with Joel Peterson who is the Executive Director for the Paso Robles Wine Country Alliance, overseeing many aspects of the promotion of Paso Robles as a destination for wine, alongside wineries and other hospitality businesses. Then, we welcome Megan O'Connor, the Brand Director at Treasury Wine Estates and an expert in messaging and storytelling around wine labels and producers, as well as the differing approaches to winery-level branding based on the particularities of a specific wine region. We hope these interviews provide new insight into how brands are developed and stories are told within the wine industry!

The Vint Wine Podcast is hosted and produced by Billy Galanko. For more content follow Billy on Instagram @BillyGalanko_wine_nerd and for partnerships and collaborations please email billy@sommeliermedia.com.

Cheers!