How Insights Fuel Growth with Humayun Rashid, Director of Consumer Insights at Microsoft

We’re surrounded by insights, both in and outside of work — it’s just a matter of knowing where to look for them. But once identified, how do you turn those insights into concrete action? And how can you ensure that those actions fuel growth?

In this episode of the Consumer Insights Podcast, Thor is joined by Humayun Rashid, Consumer Insights Director at Microsoft.

They cover:

• Why the ability to fuel growth is what defines insights in a commercial context
• The importance of a holistic understanding of consumer sentiment
• Why market researchers need to be streetwise
• Why it’s essential to get the right respondents
• What to consider when implementing a Concept Value Testing Program
• What to consider when relocating to a different country for work
• The growth opportunities of a global insights career
• The advantages and disadvantage of hybrid insights work
• How to cultivate psychological safety on your team
• Why it’s important to challenge the power dynamics in market research
• The opportunities on the horizon for insights professionals

If you’re interested in learning more about how insights can fuel commercial, professional, and personal growth, tune into this episode of the Consumer Insights Podcast.

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And connect with Humayun here:

• LinkedIn: https://www.linkedin.com/in/humayunr/

Website: https://www.microsoft.com/