How A Small Business Can Use Bitcoin for Marketing w/ Ben Justman

We cover:
- How a natural wine business and Bitcoin complement low-time preference living
- Why Ben Justman built a Bitcoin-first winery in Colorado
-  How Bitcoin gave him the mental framework to slow down and build intentionally
- Accepting Bitcoin as a small business — not a gimmick, but a lifestyle
- How Bitcoin marketing created loyal, values-aligned customers
- From wine labels to Lightning payments — how to infuse Bitcoin into branding
-  Wine club as a tool to build long-term customer relationships
- The challenges of BTC payments with legacy alcohol regulations
- The deeper purpose: creating a freedom-aligned life and business
-What makes natural wine natural — and why you actually feel better drinking it

🎙 Guest: Ben Justman
Founder & Winemaker, Peony Lane Wine
🔗 Join the wine club or order online: peonylanewine.com
 Follow: @BenJustman

Website: https://www.peonylanewine.com/ 
Twitter: https://x.com/BenJustman 

00:00 - Introduction 
01:03 - Wine vs. Bitcoin: Which Came First? 
02:00 - Understanding Natural Wine 
07:03 - How Bitcoin Changed Ben’s Time Preference 
10:00 - Aligning Wine and Bitcoin: A Marketing Strategy 
19:23 - Challenges and Benefits of Accepting Bitcoin 
25:33 - Bitcoin’s Impact on Business Decision-Making 
31:23 - Advice for Businesses Considering Bitcoin 
36:43 - Wine and Bitcoin: A Perfect Pairing 
42:43 - Ben's New Wine Releases and Marketing 
47:20 - The Launch of the Peony Lane Wine Club 
52:00 - Challenges of the Wine Industry and Future Plans 
58:00 - Final Thoughts on Wine, Bitcoin, and Entrepreneurship 
59:40 - Where to Find Peony Lane Wines

Learn more: https://abundantmines.com/ 
Follow us on X/Twitter: https://x.com/AbundantMines 
Follow us on Instagram: https://www.instagram.com/abundantmines/
Follow us on YouTube: https://www.youtube.com/@AbundantMines
Follow us on LinkedIn:https://www.linkedin.com/company/abundant-mines/