There are free trials.
There are proofs of concept.
And then there are Proofs of Value.
Proof-of-Value is a newer term emerging as a method of customer acquisition that requires the company selling to do more upfront work without payment.
That might seem like a losing scenario, but if executed correctly it can lead to much bigger long-term contracts.
Not only is it a great way to acquire customers, it's also a great way to unlock entirely new verticals.
In this week's episode Menerva CTO and Cofounder Geetha Ramaswamy, takes us inside their strategy.
Find Menerva online at:
LinkedIn: https://www.linkedin.com/company/menerva-software
Website: http://www.menervasoftware.com
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