Lay of The Land #207: DJ Eidson (Limitless Minds) — Peak Performance, Deep Humility, Power of Mindset
DJ Eidson is the President and Co-founder of Limitless Minds, where he spearheads efforts to make elite mindset coaching accessible to everyone. Through their digital platform and programs, Limitless Minds has empowered hundreds of individuals and teams across organizations like Microsoft, Johnson & Johnson, Chick-fil-A, Bristol Myers Squibb, Goldman Sachs, Harvard Business School, and many others to enhance their performance and gain a competitive edge—just as Super Bowl-winning quarterback Russell Wilson, one of DJ’s co-founders, has done throughout his career.
As a sought-after speaker and co-host of The Room Tilters podcast, DJ shares practical strategies for navigating change, overcoming adversity, and thriving under pressure — and as you’ll hear echoed throughout our conversation today, DJ embodies a commitment to excellence, pragmatic stoicism, and an inspirational presence that inspires and empowers others to realize their fullest potential.
We cover the parallels between sports and business, the power of mindset, neutral thinking, what it means to be resilient, impacting a billion people, kindness as a business strategy, leading by example, love of Cleveland, and a whole lot more…
I find there’s a certain magic at the intersection of peak performance and deep humility, and I felt that’s exactly where DJ — and this whole conversation — resides. I had a lot of fun listening to DJ’s stories, wisdom, and reflections on entrepreneurship, and I hope you all do as well.
00:00:00 - From Pharmaceuticals to Entrepreneurship
00:09:35 - The Power of Mindset
00:12:01 - Early Influences and Entrepreneurial Spirit
00:18:39 - Building Limitless Minds
00:22:33 - Evolving Vision and Services
00:24:18 - Lessons from Sports to Business
00:29:10 - Differentiation in a Crowded Market
00:31:31 - Measuring Resiliency
00:32:45 - The Evolution of Limitless Minds
00:37:47 - Understanding Client Impact
00:42:23 - Aiming for Global Impact
00:44:49 - The Importance of Intentional Mindset
00:50:15 - Hidden Gem
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LINKS:
https://limitlessminds.com/
https://www.linkedin.com/in/dj-eidson-limitlessminds/
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Headquartered in Rocky River, Ohio, Roundstone was founded in 2005 with a vision to deliver better healthcare outcomes at a more affordable cost. To bring that vision to life, the company pioneered the group medical captive model — a self-funded health insurance solution that provides small and mid-sized businesses with greater control and significant savings.
Over the past two decades, Roundstone has grown rapidly, creating nearly 200 jobs in Northeast Ohio. The company works closely with employers and benefits advisors to navigate the complexities of commercial health insurance and build custom plans that prioritize employee well-being over shareholder returns. By focusing on aligned incentives and better health outcomes, Roundstone is helping businesses save thousands in Per Employee Per Year healthcare costs.
Roundstone Insurance — Built for entrepreneurs. Backed by innovation. Committed to Cleveland.
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