Business of Apps Podcast
#208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat
This is one of our special episodes, when we share either one of our webinars or in-person panels from the App Promotion Summit.
This time we have a webinar with the fascinating topic on the table - running a successful privacy-first mobile campaign. Experts from DataSeat, Kachava, and Wavemaker discuss the challenges of privacy-first mobile advertising, including overcoming attribution hurdles such as privacy thresholds, crowd anonymity, and delayed postback data.
They also dive into optimization strategies, the future of mobile ad attribution and measurement, and the adoption of SCAD Network among publishers and advertisers. The conversation concludes with insights into the potential of re-engagement tracking and upcoming innovations in privacy-compliant user acquisition.
The agenda of this webinar includes:- Apple, privacy and the switch to AdAttributionKit;
- Overcoming crowd anonymity and driving success with SKAN and AdAttributionKit;
- The future of AdAttributionKit and iOS attribution;
- Questions and answers.
- Mark Menery from Dataseat (part of Verve)
- Grant Simmons from Kochava
- Zach Gryphon from Wavemaker
- And Alexandra Klimashevich from Verve
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