The Staffing Show Using Technology to Build Human Connections with Rich Smith of Atlas MedStaff
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Aug 26, 2024 Rich Smith, co-founder and CMO of Atlas MedStaff, shares his 20 years of expertise in the staffing industry. He discusses how technology can bolster human connections in recruitment, emphasizing brand loyalty and personal engagement. Smith explores the evolving landscape of social media marketing, particularly the impact of TikTok. He highlights the necessity for adaptability in staffing solutions post-pandemic, underscoring the importance of data for operational efficiency and meaningful relationships.
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Entry into Staffing
- Rich Smith's entry into staffing stemmed from a personal encounter with a travel nurse while his daughter was ill.
- This led to an unexpected career shift from finance to recruiting, eventually co-founding Atlas MedStaff.
Building a Human Connection
Building a relatable brand with human connection is crucial for success in staffing. Atlas MedStaff prioritizes this by focusing on the traveler's overall lifestyle and interests.
Building Brand Loyalty
Give travelers reasons to be loyal to your brand beyond just work. Focus on providing human connection and addressing their broader lifestyle needs.