Laurens Bonnema - SE06 / EP03

Another episode of the Sketchnote Army Podcast from the International Sketchnote Camp 2018 in Lisbon, Portugal. This time Mike is joined by Laurens Bonnema, an agile management consultant from Daudref in the Netherlands. Laurens shares a preview of his talk from the International Sketchnote camp. Learn to charge what you’re worth!

SPONSORED BY
The Sketchnote workshop. A full-day hands-on training that expands your teams creative thinking. Mike Rohde, the creator of Sketchnoting, will guide your team through practical activities to expand their creativity.

Find out more at Sketchnoteworkshop.com

SUBSCRIBE ON ITUNES:
You can subscribe to the podcast through iTunes - https://itunes.apple.com/us/podcast/sketchnote-army-podcast/id1111996778

RUNNING ORDER

• Intro
• Who is Laurens?
• Learning the hard way
• Setting a day rate that was still too low
• Double your rate and a ludicrous amount
• The sport of sales
• Value based pricing
• Clients who ask more, delivering more
• Referring poor fit clients
• You are not an expense, you provide value”
• Questions when assessing clients
• Culture and pricing
• 3 tips
• Tools
• Outro

THREE TIPS

• Stop quoting a price
• don’t ask for a budget
• demand a conversation regarding client fit and value

TOOLS

• Leuchttrum 1917 notebooks - https://www.leuchtturm1917.us/notebooks/
• Pigma Micron (0.3 and 1mm) - https://www.pigmamicron.com
• Neuland fine ones (brand colour) - https://eu.neuland.com/markers-more/neuland-markers/neuland-fineone-fineliner-0.8-mm-single-colours.html
• iPad Pro - https://www.apple.com/shop/buy-ipad/ipad-pro
• Concepts - https://concepts.app/en/
• Adobe Illustrator - https://www.adobe.com/products/illustrator.html
• Workvisual - https://itunes.apple.com/us/app/workvisual-app/id988018129?mt=8

LINKS

• Laurens’ website - https://bonnema.ink
• Laurens’ Twitter - https://twitter.com/laurensbonnema
• Agile management - https://www.apm.org.uk/resources/find-a-resource/agile-project-management/
• Xebia Training - https://training.xebia.com/trainers/laurens-bonnema
• Chris Drucker of YOUprener - https://www.chrisducker.com
• Value based pricing - https://seanwes.com/price-with-confidence/
• Sean McCabe - https://seanwes.com
• Calculated Industries 8120 Plug Mark Drywall Electrical Box Cutout Locator - https://www.amazon.com/gp/product/B01G35J0SS/
• Scarcity Mindset - https://www.psychologytoday.com/intl/blog/science-choice/201504/the-scarcity-mindset
• Haggling - https://en.wikipedia.org/wiki/Bargaining

CREDITS

• Producer: Jon Schiedermayer
• Show Notes: Chris Wilson

SUPPORT THE PODCAST
To support the creation, production and hosting of the Sketchnote Army and Sketchnote Army Podcast, buy one of Mike Rohde’s books and use code ROHDE40 at Peachpit.com for 40% off!

http://rohdesign.com/handbook/
http://rohdesign.com/workbook/

PAST PODCAST SEASONS

• Season 1 - https://soundcloud.com/sketchnote-army-podcast/sets/sketchnote-army-podcast-se1
• Season 2 - https://soundcloud.com/sketchnote-army-podcast/sets/sketchnote-army-podcast-se2
• Season 3 - https://soundcloud.com/sketchnote-army-podcast/sets/sketchnote-army-podcast-se3
• Season 4 - https://soundcloud.com/sketchnote-army-podcast/sets/sketchnote-army-podcast-se4
• Season 5 - https://soundcloud.com/sketchnote-army-podcast/sets/sketchnote-army-podcast-se5