In this episode, we explore the limitations of contextual targeting in mobile advertising. While matching ads with relevant content sounds promising, only past purchase behavior truly predicts conversions. I’ll break down why self-attributing networks that leverage purchasing data perform better and how to prioritize these networks over context-based DSPs.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/contextual-targeting-why/
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The Mobile User Acquisition Show