Venture Capital Marketing to Machines: Truth, Trust & AI Shopping
How do you build long-term trust between founders and investors—and what happens when that trust meets the chaos of AI-driven commerce?
In this episode, Peter Harris and Jon Bradshaw sit down with Kimberly Shenk, founder & CEO of Novi, and Brian Rothenberg, partner at DeFi VC, to explore:
- How past working relationships shape investor–founder dynamics
- The art of saying “no” without burning bridges
- Why small brands can outrank giants in AI-powered shopping
- The death (and rebirth) of SEO in the LLM era
- Real frameworks for finding product-market fit
“Machines care more about truth; humans are easily persuaded.”
A high-signal, no-fluff conversation on the future of trust, data, and growth in the age of AI.
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