A VC's perspective of marketing is an important thing to consider when scaling your tech company to surpass investment rounds.
As a marketer, it can be useful to know what an investor expects of marketing, and how marketing should be structured in series A to series C to increase likelihood of investment.
On this episode of the FINITE Podcast, we dive into the mind of Arthur Noble, who is a Principal at Knight Capital - an investment firm that focuses exclusively on B2B software businesses.
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FINITE: B2B Marketing Podcast for Tech, Software & SaaS