Don’t be boring, be interesting: How to pitch (and land) Sephora with Tower 28’s Amy Liu

Today we’re learning from Amy Liu of Tower 28. We’re covering how to make your pitch count when it comes to getting stocked into retailers like Sephora + how to be a best seller at Sephora, and how she stands out in a saturated market. 

Tower 28 is an Insta-favorite clean beauty brand designed for sensitive skin and made for all. Created with a hint of nostalgia (hello Juicy Tubes!), Tower 28’s products are bold, playful, and accessible (with all price points under $28!). With the message that #ItsOkayToBeSensitive, Tower 28 is the first and only beauty brand to follow the National Eczema Association’s Ingredient Guidelines. That means 0% irritating ingredients and 100% safe for sensitive skin. It's also clean, vegan, rigorously dermatologist-tested, and made in the USA.

LINKS WE MENTION:

Amy's Instagram

Tower 28's Instagram

Female Startup Club's Instagram

Doone's Instagram

In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.

Female Startup Club's YouTube

Female Startup Club’s Private Facebook Group

Say hello to Doone: hello@femalestartupclub.com

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