What happens if you used ChatGPT to produce books, and are writers an obsolete job now with the rise of Generative AI?

On this week’s episode, we welcome PJ Caldas, founder and creative chairman at Pereira and O’Dell, and best-selling author, to hear about his experiences using AI to produce his latest book, “The Girl from Wudang”. He shares the specifics of where he split the work with AI, his thoughts on machine learning being a trendsetter, and his insight on how one can constructively use AI to boost creativity.

PJ Caldas (also known as PJ Pereira) is an advertising and entertainment pioneer. He believes agencies must provide return not only for brands, but for the time consumers spend with the work. That balance is the ultimate challenge marketers face today. PJ's credentials in content, digital, and advertising have made him one of the industry's most influential and respected creatives. He has been named to Adweek's Creative 100 as Top CCO, Ad Age's Creativity 50, and to the 4A's 100 People Who Make Advertising Great. Most recently PJ was named jury president of the inaugural AI discipline at 2023 ADC Awards. In 2023, PJ will release a book (his 5th) about the unlikely combination of Artificial Intelligence and kung fu. Caldas is particularly drawn to the concept of an AI’s influence in design and creativity, and he tries to engage this emerging tech in his own creative process whenever possible.

Timestamps:

• 00:00:00 Intro
• 00:02:06 About PJ’s upcoming book “The Girl from Wudang”
• 00:05:51 Uses of AI in production
• 00:10:00 Small players have big storytelling opportunities through AI
• 00:12:41 If Photoshop is a bicycle, AI is a horse
• 00:16:03 Visuals v. Writing by AI
• 00:21:13 The best brainstorming partner
• 00:23:01 Machine learning is no different from devaluation of art
• 00:24:10 Own your writing and make it yours
• 00:25:55 Play with the audience’s expectations and emotions
• 00:27:54 Three takeaways

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