The Ninja Selling Podcast The Power of Strategic Pricing
Matt’s on his fourth go with the 75 Hard, is keeping the old oboe tuned, and is ready to join Garrett in tackling the topic of real estate pricing and its potential impact on the challenges faced by realtors and sellers in a market where properties might not be getting the attention they deserve. Together, they delve into the misconception of ‘waiting it out’, promote the art of having candid conversations about pricing, and recommend adopting an abundance mindset to overcome the fear of reducing prices strategically.
With a keen focus on understanding the buyer's perspective, our hosts emphasize the value of honing your pricing and communication skills to achieve exceptional results for your clients. They go on to stress the importance of being proactive and provide guidance on how to attract the right buyers and ensure thriving transactions. Matt’s feeling great, and you will be too, as you soak up the insights and advice shared by our dynamic hosts here today regarding the secrets of strategic pricing that might just revolutionize your real estate success.
Many more secrets to success can be found in the community of approximately 13,000 Ninjas who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at Ninja Selling Podcast Facebook. Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches.
Episode Highlights:
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The 75 Hard Challenge and keeping your ‘instrument’ tuned
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The current real estate market's hesitance in adjusting prices
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Price adjustments as opportunities to attract the right buyers.
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Misconceptions about reducing prices.
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The power of strategic pricing
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The importance of open and honest communication between realtors and sellers.
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Pricing for success
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How to avoid the "wait it out" mentality and make informed pricing decisions with Focus First
Quote:
"There are periods of patience if you're looking at the market, but if you have a property that's no showings, no nothing, we have a price problem.”
"I can tell you right now, by the end of the day, I will find a buyer for any property out there if you just give me the price to work with."
"A lot of times, people just want to wait this out. But sometimes, waiting it out is the worst strategy."
"If you have a property that you've got under contract, and it's not moving and it's not getting shown, that is a price problem, 100% of the time."
"Understand that these conversations that you have with sellers may not result in a price adjustment and a sale. It could result in something else, which still is a win."
"If you hear yourself saying, 'I lost something because somebody decided not to sell, they decided to rent instead,' I'm just going to point out you're playing a short-term game."
Links:
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Ninja Selling
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Garrett
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Matt
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