Outlier Briefing: Financial brand management with Landor's Louis Sciullo

Welcome to Tearsheet’s Outlier Podcast. This subscriber-only podcast i exclusive for our Outlier members. We go deeper with subject matter experts, to take actionable steps that can impact your businesses and practice. To get access to the full audio and transcripts, head on over to Tearsheet and apply to become an Outlier member(tearsheet.co/outlier). Today’s guest is Louis Sciullo, executive director financial services at Landor (landor.com/) North America, a brand consulting and design firm with deep roots in the financial services industry. He’s spent nearly three decades managing Wall Street brands like Lehman Brothers and Barclays. Now, he leads the financial services practice at Landor, supporting and growing some of the largest financial brands. Louis joins us to talk about what the COVID-19 pandemic calls for from both large and small financial brands. He explores the transformation of financial retail and what it takes to be an agile financial brand. We discuss customer retention strategies in an increasingly competitive environment. Here’s a snippet of our Outlier briefing on branding with Louis Sciullo. To get access to the full audio and transcripts, head on over to Tearsheet and apply to become an Outlier member(tearsheet.co/outlier).