£10M+ E-commerce CRO Tactics with Dylan Ander

CRO is the growth lever 99% of DTC brands are ignoring.

In this episode, Olly is joined by Dylan Ander, ex-agency owner, 2x eCom founder, and now the creator of Heatmap.com, the CRO tool quietly powering some of the highest-performing brands online.

They break down the post-click strategies the top 1% are using to scale profitably and why your landing page might matter more than your creative.
You’ll learn:
- Why CRO is the real 80/20 of DTC growth
- What metrics actually matter (hint: not conversion rate)
- Why you should stop sending traffic to over-engineered PDPs
- How Dylan helped brands unlock 7 figures from simple CRO tweaks
- Tactical wins around landing pages, AOV, revenue per session & more

This is a must-listen for founders, creative strategists, and media buyers looking to scale beyond the click.

0:00 - Why we’re talking CRO, not ads
3:00 - Top 1% brands are doing these 3 things
13:25 - Listicles, bundles, ugly pages that scale
15:10 - Review mining + customer data
19:18 - Quickest wins in CRO
28:10 - Why conversion rate is a vanity metric
31:45 - Offer testing = huge CRO lever
37:29 - Dylan’s journey into SaaS
41:20 - Why Dylan built Heatmap
43:00 - Operating principles of SaaS 
46:55 - How top users get value from Heatmap
49:20 - Where AI + CRO are heading
53:10 - Pricing