S4 E2 [Weekend Episode] | From 5 Acres to ₹2100 Cr: Sula’s Wine Revolution 🍷 | Destiny Avenged | Blume Podcast

What does it take to turn five acres of grassland in Nashik into a ₹2100 Cr wine empire?

In the weekend episode of the Blume Podcast, Karthik sits down with Rajeev Samant, the maverick who walked away from Oracle in Silicon Valley to create something India had never seen before in the 1990’s—an Indian wine brand that rivalled foreign wine.
Armed with no background in farming or winemaking, Rajeev relied on his conviction, curiosity, and ability to think differently. From experimenting with grapes in his backyard to drafting Maharashtra’s landmark wine policy, from bootstrapping on high-interest loans to pioneering India’s first wine tourism experience—his grit and vision built not just a company, but an entire industry.
Today, Sula commands 60% of India’s wine market, welcomes 3.5 lakh+ visitors every year, and has put Indian wine on the global map. Rajeev’s story is proof that bold ideas, when paired with relentless execution, can rewrite history.
🎧 Join host Karthik Reddy as we toast to the man who made wine in India mainstream—and built a brand that’s now worth over ₹2100 Cr.

This season of Destiny Avenged is brought to you by our partners IDFC FIRST Bank and Ultrahuman.

Blume Venture Investment Manager LLP (“Blume Ventures”)

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