EP 293 - How To Sell Coaching in 2026 (Without Feeling Awkward!)

If you want to learn how to sell your coaching without feeling awkward, scared, pushy, or uncomfortable, this episode is for you. Debbie  and Nicole from the Business Building Boutique are breaking down what actually works when it comes to selling coaching, especially if you’re a coach who hates feeling salesy, sleazy, or pressured.

Whether you want to get more coaching clients, overcome sales resistance as a coach, or learn how to sell coaching without feeling pushy, this episode will show you simple, proven strategies that work in 2026.

Selling your coaching doesn’t have to feel awkward or uncomfortable. There are real reasons why coaches struggle with sales, and once you understand what they are, selling becomes easier, lighter, and more fun!

In this episode, you’ll learn:

• How to sell your coaching without feeling awkward, scared, or salesy
• What’s really causing sales resistance for coaches (and how to fix it)
• How to talk about your coaching so clients feel connected instead of pressured
• Why “trying harder” doesn’t work, and what to focus on instead
• Sales tips for online coaches that feel genuine and authentic
• The mindset shift that helps you sell coaching with confidence

… and so much more!

If you’ve been wondering how to actually sell your coaching in a way that feels aligned instead of uncomfortable, this episode will help you take the next step with clarity and confidence.

Watch the last episode with Debbie and Nicole on how to actually grow your coaching business here: https://youtu.be/LXWrG0YEJQM

Want to grow your coaching business by becoming a speaker at our upcoming Design, Live, Thrive Summit? There’s only a few spots left! Apply now: https://www.debbieshadid.com/apply 

Ready to grow your coaching business in 2026? Register for our upcoming free LIVE workshop here: https://coaching.debbieshadid.com/workshop

Free Resources for coaches:

- Free Masterclass to Grow Your Coaching Business: https://coaching.debbieshadid.com/masterclass

- Canva Workshop: https://coaching.debbieshadid.com/canva

Tools I recommend for coaches:

- Flodesk (email marketing): https://flodesk.com/c/DEBBIESHADID

- Descript (video editor): https://get.descript.com/cj4n2vzke4vu

Connect with Debbie:

Website: https://www.debbieshadid.com 

Instagram: https://www.instagram.com/debbieshadid/

If you find this video helpful, make sure to subscribe for more videos to help you grow your coaching business: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtg 

Disclaimer: Some of the links shared in this description are affiliate links. This means that if you choose to purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools and resources I use and trust to support your coaching business.

Let’s connect!

• Website: https://www.debbieshadid.com
• Instagram @debbieshadid
• Subscribe on YouTube

#DebbieShadid #LifeCoachBusinessBuildingSchool