The New Statesman: politics and culture Kemi Badenoch isn't working | Cover Story with Tom McTague
Jul 23, 2025
Will Lloyd, a writer for the New Statesman known for his incisive political profiles, delves into the rise and fall of Kemi Badenoch, a once-celebrated Conservative leader. He discusses the factors leading to her decline, including internal party dynamics and public perception. The conversation explores racism's role in her treatment and the evolving challenges within the Conservative Party versus the emerging Reform opposition. Lloyd also highlights the rivalry between Badenoch and Robert Jenrick, contrasting their approaches in today’s political landscape.
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Kemi as the New Thatcher
- Kemi Badenoch was initially seen as the decisive new Thatcher figure who could revitalize the Conservative Party.
- Her migrant background was touted as a unique strength to challenge Labour and appeal to modern Britain.
Backfire on Reform Membership Claim
- Kemi's attempt to discredit Reform UK membership numbers backfired, damaging her credibility.
- Since then, she has become retreating and less visible, harming her leadership image.
Fragility Undermines Kemi's Image
- Kemi is portrayed as fragile and frightened, which contradicts her confident public image.
- Her main opponent, Robert Jenrick, outperforms her by being more outgoing and mastering modern media.