In this episode, Wayne Eckerson and Mike Masciandaro discuss keys to creating successful reports that users will love and use. Masciandaro provides in-depth explanations of each key (easy, drill, monitor, accurate, relevant, timely, responsive, and secure). Masciandaro is a veteran business intelligence practitioner who recently retired from an illustrious career at Dow Chemical as director of BI. During that time, Mike saw and did just about everything there is to do in the world of BI, data, and analytics. He is now intent on sharing his hard-won knowledge with others.