The Dethroning of Gen Z's Instagram It Girl

GenZ ‘it girl’ and entrepreneur Matilda Djerf has been accused of inflicting ‘psychological terror’ on her employees at her hugely popular lifestyle brand, Djerf Avenue. Eleven former and current employees made the startling claims on a Swedish documentary accusing Matilda of bullying, fatphobia and what’s been touted as the toilet scrubbing scandal.

Olivia Roger’s ex-boyfriend, Morgan Waterhouse, has taken a swipe at the former Miss Universe contestant, despite breaking up over a year ago.

UK influencer Saffron Barker is continuing to soft launch her new boyfriend. 

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