GTM Disrupted host Mike Smart was able to get a few minutes to chat with Phil Hornby, a highly experienced product leader, coach, and technologist with over 20 years of experience in a variety of roles and industries. Phil sheds light on the shifting dynamics within the profession and highlights the need for product teams to embrace a boarder and more commercial aspect of the role.

Phil maintains the lack of “zero interest” investment has force the product management function, like a pendulum to shift to commercial and business outcomes.

Key Take Aways from this episode include:

 What is shifting in the role of Product Management

 The Importance of Outcome-Based Metrics

 A Return to Marketing Roots

 A Need for Comprehensive Go-to-Market Strategies

Phil’s Bio

Phil Hornby is a seasoned product leader, coach, and technologist with over 20 years of experience. His mission is to help product leaders think clearly, make strong decisions, and take powerful action for high-impact outcomes. Phil has helped thousands of individuals across hundreds of companies, combining technical, business, and human skills to empower teams and leaders. His expertise lies in delivering complex solutions that elegantly solve customer problems at scale. His approach emphasizes collaboration, context-driven leadership, and continuous learning. He is currently writing "It Depends: The Secret Handbook for Making High-Impact Product Decisions in Context." Colleagues praise him for his practical insights and ability to inspire excellence.

To learn more about Phil to go - https://www.linkedin.com/in/philhornby/