Why Strategy over Identity is Futile

This episode is for you — if you have found yourself learning all the business strategies and it hasn’t worked for YOU. Or if you’ve been feeling overwhelmed by all the strategies that are available and don’t know where to start.

We dive into why women from positions of prestige favour strategy over identity when they start their businesses but why it needs to be the other way around as strategy without identity is futile.

“The real problem — is when you go for strategy without looking at the identity piece. Yet how can you nail your niche or know who your ideal client is when you don’t yet know, who you are or what your business stands for?”

- Lulu Minns

This week on She Rebel Radio :

• Why business strategies and processes may not be working for you

• I share two crucial pieces of identity that helped me root my business

• Why women leaving prestigious positions have to reconnect with their identity

• The idea of transitional stress coupled with the bombardment of marketing strategies leading to overwhelm

• The homogenisation of the online business space

• Why identity and discovering more of your inner essence will support you moving forward

Resources : Discuss a breakout strategy day with me :

https://luluminns.as.me/connectioncall

Transitional Stress :

https://steverosephd.com/transitional-stress-why-veterans-struggle-with- reintegration/

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