Strategies & Success Stories From Trailblazers in Beauty

In this special episode of Earned, we’re compiling the best moments from our conversations with five powerhouse beauty brand founders: Sarah Gibson Tuttle of Olive & June, Lilly Ghalichi of Lilly Lashes, Rea Ann Silva of Beautyblender, Taylor Frankel of Nudestix, Courtney Shields of DIBS, and Deepica Mutyala of Live Tinted. Tune in to hear how these women transformed personal inspiration and experiences into globally recognized beauty brands. We dive into the emotional and strategic aspects of entrepreneurship, highlighting the role of empathy and leadership in driving brand success, before discussing the importance of flexibility, resilience, and maintaining authenticity amidst growth challenges. We also examine the effective role of influencer marketing in their business strategies, emphasizing the significance of organic promotion and community engagement. Learn how to navigate entrepreneurial challenges, the importance of quality products and strong teams, and the emotional highs and lows that accompany business growth.

In this episode, you’ll learn:

1. What the most successful beauty founders know about building brands that outlive trends, and how they keep consumers coming back.

2. How the beauty industry has shifted over the years, and what today’s founders are doing differently to grow their brands.

3. What aspiring founders need to hear before they start, from emotional endurance to building the right team.

Connect with the Guests:

• Sarah Gibson Tuttle’s LinkedIn - @gibsontuttle

• Lilly Ghalichi’s LinkedIn - @lilly-ghalichi-a93654139

• Rea Ann Silva’s LinkedIn - @reaannsilva

• Taylor Frankel’s LinkedIn - @taylor-frankel-0ab0b5102

• Courtney Shields’ Instagram - @courtney_shields

• Deepica Mutyala’s LinkedIn - @deepica-mutyala-0a063711

Connect with Conor Begley & CreatorIQ:

• Conor’s LinkedIn - @conormbegley

• CreatorIQ LinkedIn - @creatoriq

 

Follow us on social:

• CreatorIQ YouTube - @CreatorIQOfficial

• CreatorIQ Instagram - @creatoriq

• CreatorIQ TikTok - @creator.iq

• CreatorIQ Twitter - @CreatorIQ