Tia Lupita - Hector Saldivar

There is nothing better than a home-cooked meal. As the pan simmers, the tantalizing aromas fill the air, and everyone’s taste buds begin to salivate in excitement. For Hector Saldivar, the founder of Tia Lupita, sharing his family’s hot sauce is akin to welcoming you into his kitchen for a home-cooked meal. In Latin American culture, and others, family recipes are passed down from generation to generation. Hector, with his mother’s blessing, has taken her hot sauce and bottled it for everyone to enjoy. Some recipes are just too good not to share with the world. Tia Lupita sells cactus chips, grain-free tortillas, and the best hot sauce on the market. Listen in as we discuss:

• How Hector convinced his mom to let him commercialize their secret family hot sauce recipe

• Why the large Hispanic brands are out of touch with today’s consumer

• And Border Patrol agents questioning the increasingly large amounts of home-cooked hot sauce being brought over the Mexico/American border

And thank you to Cat Footwear for sponsoring this episode. They are a premier shoe company that empowers builders and doers, to reframe the world to create something more meaningful.