Making Media

Undisputed Media Lessons with Mike Stricoff - [Making Media, EP.60]

Apr 11, 2024

Sports media veteran Mike Stricoff discusses personality-driven media businesses, the evolution of independent creators, and the challenges of producing engaging content on national TV and tech platforms. Insights on the competition between Fox and ESPN, transitioning to Snapchat, and navigating the digital content landscape.

57:01

Creator website

Episode guests

Shannon Sharpe

Skip Bayless

Mike Stricoff

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Personality-driven media is key to success, focusing on talent optimization and authentic storytelling.

Engaging content creation is crucial, requiring immediate viewer capture amidst evolving digital landscapes.

Investing in creators can boost content quality, audience growth, and adaptation to dynamic media environments.

Deep dives

Evolution of Media Platforms

The podcast discusses the evolution of media platforms from traditional to digital spaces, highlighting the shift towards creator-driven content and the impact on content creation and consumption.

Introduction

2min

Behind the Scenes of Producing a Dynamic Sports Show

16min

Exploring the Media Industry Competition and Innovation at Fox and ESPN

4min

Shifting from TV to Snapchat: A Sports Content Journey

7min

Navigating the Digital Content Landscape

8min

Evolution of Media and Storytelling Talent

14min

Navigating the Evolving Media Landscape

6min

Our guest today is sports media veteran Mike Stricoff. Mike spent a decade producing live sports talk on national TV, first working at MLBN before moving to Fox Sports, where he helped launch Undisputed. Mike worked on that show alongside Skip Bayless, Shannon Sharpe, and others as the main line producer.

In 2017, he left national TV for tech, going to work at Snap where he led their sports and gaming content. And, more recently, he has launched his own business working as an adviser to digital media companies and connecting investors & content producers.

We tap into all his experience in a discussion around personality-driven media businesses and how that has evolved both at a national scale and for independent creators. Please enjoy our conversation with Mike Stricoff.

For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

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Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com).

Show Notes

(00:00:00) Welcome to Making Media

(00:02:15) Behind the Scenes of The Launch of Undisputed

(00:04:00) The Art of Personality-Driven Media

(00:08:18) Catering to The Host Vs The Audience

(00:13:38) Fostering Chemistry Between Co-Hosts

(00:17:51) Mike’s Experience Launching FS1

(00:21:48) Mike’s Transition to Snap & A New Frontier in Sports Content

(00:31:05) The Pros and Cons of Algorithm-Driven Content

(00:34:48) The Evolution of Content Creators From Traditional Media to YouTube Stars

(00:39:06) Advice for Aspiring Content Creators

(00:40:40) Bridging Creators with the Investment World

(00:45:16) Debrief

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Making Media

Undisputed Media Lessons with Mike Stricoff - [Making Media, EP.60]

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Evolution of Media Platforms

Personality-Driven Media Businesses

Challenges in Creating Engaging Content

Investing in Creator Growth

Lessons from Media Industry Changes

Remember Everything You Learn from Podcasts