Car Chat Al Clark - A Film Maker's Journey From Drift Videos to Bugatti Films
Al Clark is the founder of Outrun Films and one of the leading automotive directors working in the industry today. From Bugatti and McLaren to Aston Martin, Al’s career spans viral films, major commercials, and the evolution of CGI car production. We discuss his journey from grassroots filming to global campaigns, what goes into making hypercars look their best on screen, and how the industry is adapting to new platforms.
Enjoy,
00:00 – Intro & Al Clark’s path into car filmmaking
03:00 – How car marketing has evolved over the years
06:00 – Social media reshaping how we see cars
09:00 – From photography to video: the big industry shift
12:00 – Viral clips vs lasting storytelling
15:00 – Shooting for Instagram vs cinematic framing
18:00 – Moving from camera operator to director
21:00 – Why story matters in car films
24:00 – Breaking into the automotive film world
27:00 – Working with OEMs & the realities of brand projects
30:00 – Small crews vs 100-person productions
33:00 – Balancing creativity with logistics on set
36:00 – Where car filmmaking is heading next
39:00 – Why passion for cars shows on screen
42:00 – Shooting Bollywood action with supercars
45:00 – Keeping energy high on long shoots
48:00 – Why car enthusiasts make the best crew
54:00 – Second unit directors & filming car action
58:00 – The stunt drivers who make impossible shots possible
01:00 – Standout driving feats on set
01:02 – Behind the Bugatti Chiron 0–400–0 film
01:10 – First steps into CGI car filmmaking
01:22 – Unlocking creativity with full CGI
01:36 – Real cars vs CGI: where the future lies
01:42 – Why real stories and documentary-style films endure
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